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MISSION

At Zarita Fashion and Arts Fusion, our mission is to celebrate the intersection of fashion and diverse art forms, highlighting the richness of African artistic traditions. We aim to create an inclusive environment that fosters creativity and cross-cultural exchange, showcasing African heritage through fashion and art.

VISION

Our vision at Zarita Fashion and Arts Fusion is to be the leading platform celebrating African artistry through the fusion of fashion and various art forms.

2024 Theme

"THE TIME TRAVELER":
Drawing inspiration from different time periods and creating a fusion of past.

OBJECTIVES

To curate a platform that celebrates the diverse artistic expressions of Africa, providing a stage for traditional, contemporary, and innovative interpretations of fashion and art from across the continent.

To empower emerging and established designers, artists, and artisans by providing them with a prominent and supportive space to showcase their work, fostering opportunities for collaboration, growth, and recognition.

To champion sustainable practices within the fashion and art industries, by highlighting and supporting eco-friendly, ethical, and socially responsible creative endeavors, inspiring a shift towards a more sustainable approach to design and production.

To foster collaborative initiatives between designers, artists, and artisans, promoting cross-disciplinary partnerships that fuse fashion with various art forms, traditional techniques, and innovative concepts.

To engage with and enrich the local and global community through cultural events, workshops, and educational activities that promote cross-cultural appreciation, dialogue, and understanding.

CULTURAL NARRATIVE
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Participants
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To amplify the narratives and artistic heritage of Africa, nurturing a deeper understanding and appreciation of the continent’s cultural significance while embracing the complexities and richness of its creative expression.

To inspire a new wave of creativity and innovation by offering a platform for boundary-pushing designs, unique artisanal collaborations, and avant-garde artistic expressions that challenge norms and propel the industries forward.

To cultivate a global network of creatives, enthusiasts, and supporters who are united by a shared passion for the intersection of fashion and art, fostering a community of collaboration, exchange, and appreciation.

To contribute to the economic growth and empowerment of artisanal communities, designers, and artists by providing visibility and commercial opportunities for their creations, ultimately supporting sustainable livelihoods and industry development.

To uphold the traditions, histories, and cultural heritage embedded in fashion and art, honoring the authentic voices and narratives that form the foundation of African creativity and craftsmanship.

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